ABOUT AUCKLAND FC
Bill Foley and the Foley Entertainment Group are excited to bring Isuzu A-Leagues football action back to Auckland. With a dedication to winning, this new club will join a sporting family of excellence alongside AFC Bournemouth in the English Premier League, FC Lorient in French Ligue 1, Hibernian F.C in Scottish Premiership, and the defending Stanley Cup Champions Vegas Golden Knights of the National Hockey League.
Auckland FC arrived on the scene as football was gaining huge momentum in New Zealand as one of the fastest growing sports, with more than 40,000 members and 100,000 Kiwis playing across clubs/organisations in Auckland. Auckland FC places Aotearoa’s largest city and Oceania’s fifth largest city firmly on the elite professional football map and with our men’s team kicking off in the 2024/25 season and women’s the year after, we’re in an exciting phase.
ROLE PURPOSE
The Marketing Manager – Digital role is responsible for developing and executing data-driven digital marketing strategies specifically geared towards acquiring and retaining members, ticket purchasers and fans. You’ll need a keen understanding of customer journey building, lead generation and best practice online marketing.
Reporting to the Head of Marketing, the Marketing Manager – Digital joins a team of eight marketing professionals.
SPECIFIC DUTIES & RESPONSIBILITIES
- Develop and implement comprehensive digital marketing campaigns across various channels (such as eDMs, social media advertising, digital advertising) to increase sales, customer acquisition, and brand loyalty
- Automate marketing processes, personalise member/customer journeys, and nurture leads
- Analyse market trends and customer behaviour to adapt strategies that meet business objectives.
- Work with the content team to develop social media marketing strategies
- Analyse and report on marketing campaign performance
- Collaborate with the wider Auckland FC team to ensure consistent brand messaging and customer experience
- Utilise new digital marketing trends and technologies for campaign optimisation
- Oversee the day-to-day management of the Auckland FC website with close collaboration with the Consumer Business team
- Create and own the database management strategy
- Work with the Head of Marketing on implementing Auckland FC’s vision of the brand & contribute to the annual marketing strategy
GENERAL DUTIES & RESPONSIBILITIES
- Prioritise workload to ensure work of the greatest importance to the business is undertaken with urgency and to a high standard.
- Support and help develop a positive workplace culture.
- Demonstrate excellent interpersonal communication skills.
- Responsibly manage all business resources within accountability levels.
- Comply with all employment obligations
- Undertake all duties and responsibilities outlined in this job description and all other duties as required
- Serve the business in good faith, promoting and protecting the business’s best interests
- Demonstrate through own actions a commitment to Health and Safety at work when undertaking work or observing others in the workplace.
SKILLS, EXPERIENCE & EDUCATION
- Proven history and success working within a digital marketing position with approx 5 years experience
- A track record of delivering successful digital marketing and brand campaigns across various digital channels with an emphasis on growth
- Expertise in SEO, Google Ads, Google Analytics/GA4, Facebook Ads, and web development (WordPress would be ideal)
- Expertise in social media marketing including paid advertising including experience in Meta Business Suite
- An interest in football or sport in Auckland and New Zealand preferred
- Ability to manage multiple projects and meet tight timelines and demonstrated ability to successfully work with a diverse range of stakeholders at all levels
- Excellent analytical skills and use them to drive business outcomes
- A tertiary degree in a marketing (or related) discipline preferred
- Highly organised and the ability to manage workloads while maintaining high attention to detail
- Excellent interpersonal and communication skills with the ability to collaborate well and form meaningful relationships with stakeholders at all levels
- A team player who works for team, business and delivery success
