FreshChoice has teamed up with Auckland FC, becoming the official Supermarket sponsor of the club and continuing their support of all things local.
The partnership brings together two organisations with a shared passion for uplifting the local community and a desire to bring people together, ultimately, what football is all about.
Executive General Manager FreshChoice Tim Cartwright says joining forces with Auckland FC was a natural fit as both brands continue their growth journeys.
“Since launching in 2024, Auckland FC has shown incredible growth and momentum, and as FreshChoice continues on its own growth journey, partnering with a brand that shares our drive and commitment to local communities is a natural fit.
“Everything we do at FreshChoice starts with our local communities. This partnership is really about showing up for the local people who support our stores every day. We’re excited to get behind the team, support the fans, and celebrate a fantastic season ahead together.”
Fans can expect to see the FreshChoice logo featured on the back of Auckland FC’s official training apparel, worn by players and available to fans. The partnership will also bring local communities closer to the action through player appearances at FreshChoice stores, giveaways, and even an opportunity for a local grassroots football club to win a private training session with Auckland FC stars.
“This club is about developing football in New Zealand and, most importantly, growing the community around it,” says Auckland FC CEO, Nick Becker.
“What better way to support a growing community than partnering with an organisation that knows a thing or two about serving the local community.”
Together, Auckland FC and FreshChoice are putting community at the heart of football.
