Iconic watch brand Casio has teamed up with Auckland FC to strengthen the brand’s visibility and connections across New Zealand.
The sponsorship will see Casio supporting Auckland FC across various initiatives throughout the season, including matchday activations, fan engagement opportunities, and community events designed to celebrate performance both on and off the pitch.
Pat Lee is Managing Director of Monaco Corporation, the exclusive distributor of Casio in New Zealand since 1978.
Lee said the partnership will reinforce Casio’s position as a trusted international brand with a strong local presence.
“The key aim of this partnership is to continue to build the Casio brand in New Zealand and reinforce its position as a proven market leader in the timepiece, calculator and musical instruments categories,” says Lee.
“It is a great partnership for us, aligning Casio with the values of performance, dedication, and teamwork that define Auckland FC and the sport of football.
“It also opens some pretty exciting collaboration opportunities, including a potential limited-edition Auckland FC watch, the perfect accessory for fans to wear on game day and show their support for the team.”
The Casio Computer company was founded by four brothers back in 1957. In 1965 the company developed the first compact all-electric calculator.
Sixty years later the company remains a leader of innovation across multiple categories, including its famous calculator enabled timepieces.
“Casio and the Monaco Corporation is a great brand for us to be partnering with,” says Aukland FC CEO, Nick Becker.
“They have a long and proud history and together we’re focused on building community goodwill through shared investment in sport and youth development.”
