My Supplements Group brings Switch Nutrition, Goli and Chief to the Auckland FC family.
Auckland FC has teamed up with Waikato-based My Supplements Group, welcoming Switch Nutrition, Goli and Chief in a partnership that brings together sports performance and everyday wellness.
As the New Zealand distributor behind all three brands, My Supplements Group is bringing their complementary strengths together to support the club and connect with its growing community of fans.
Switch Nutrition joins as Official Sports Nutrition Partner, Goli as Wellness Partner, and Chief as the Functional Food Partner. Together, they share a commitment to helping people perform, feel and live better — from professional footballers to families cheering from the stands.
For My Supplements Group, the partnership marks an exciting step for a growing Waikato business and the brands it represents.
“Watching Auckland FC build such a strong connection with its fans and community has been exciting, and we’re proud to become part of that journey,” says Laura Batchelor, General Manager of MySupps.
“Each of these brands brings something different. Switch supports the demands of professional sport, Goli makes daily wellness simple and enjoyable, and Chief shows that convenient food can still be real food made with quality ingredients.
“Bringing them together through My Supplements Group gives us an opportunity to support the players while also offering something relevant to the people who get behind them every week.”
Switch Nutrition shares a simple message: Certified for Sport. Built for Athletes.
Switch Nutrition will assist Auckland FC in getting the best out of the players. Built for athletes whose sport demands speed, strength and endurance.
Goli brings a different, complementary focus: making wellness simple, delicious and accessible.
Goli sees the partnership as an opportunity to bring everyday wellness closer to football fans across New Zealand, helping supporters discover approachable ways to bring wellness into their everyday lives.
Chief completes the partnership with its range of protein-focused Biltong, Beef Bars and Collagen Bars, offering convenient, health-focused snacks for matchgoers.Â
“Professional athletes shouldn’t be the only people who expect a high standard from their food,” says Chief General Manager Jack Mortlock. “We believe that same standard should apply to everyone — from athletes and active adults through to families and everyday New Zealanders.”
Auckland FC CEO, Nick Becker is excited to have the MySupps team on board.
“Partnering with My Supplements Group gives us access to the best of the best in nutrition, helping to prepare our players to perform at their best on matchday,” said Becker.
“Joining forces with an ambitious local company is always an exciting prospect, so we’re glad to have MySupps on board.”Â
Fans can look forward to the brands coming to life through content, match-day experiences and opportunities to connect with the Auckland FC community.
For My Supplements Group, the ambition is shared across all three brands: support the club, celebrate its supporters and bring better nutrition and wellness into everyday life.
Together, Auckland FC and My Supplements Group are bringing performance, wellness and real food to the same team.
