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Rebel Sport joins forces with Auckland FC

Auckland FC and Rebel Sport have signed a partnership which will see the iconic Kiwi sports retailer become the club’s new training kit sponsor and AFC development centre.

As New Zealand’s home of sport, Rebel Sport are passionate about encouraging all kiwis to get involved with sport – and this means enabling and inspiring more kiwis to participate in grass roots sport. This partnership is one of the ways which the business is showing support of sport both at a professional and grassroots level.  

“We’re delighted to be there from the start to help launch Auckland FC. We stand behind grass-roots sports as a business and we’re proud to help provide pathways for up-and-coming kiwi football talent through the Rebel Sports AFC Development Centre says Rebel Sport Managing Director, Rod Duke

All Auckland FC training kit worn by players and coaching staff will feature the Rebel Sport logo and Auckland FC players will appear in Rebel Sport promotions both in store, online and in broadcast.

This year Rebel Sport also launched a new Rebel Sport Grants programme which is open to all grass roots sports clubs. The business also sponsors 3 young females through the Tania Dalton Scholarship Programme, including footballer Farina Anchico. These are some of the ways in which the business is committed to encourage and support more Kiwis into sport.

Nick Becker, Auckland FC CEO said the club was proud to partner Rebel Sport in our inaugural season as our training kit and talent development partner.  

“Rebel Sport are an iconic New Zealand business who are passionate about football and helping to create talent pathways for young footballers. They have been at the forefront of NZ sporting business and have helped to inspire many generations of talented sports stars.”

“Right from the first conversation, Rebel Sport have shown that we both have aligned values and the partnership feels very true to who we are as a club that is embedded in the local football community.”

“It is a fantastic partnership, and it is great to see our players training and out in the community wearing their Rebel branded kit.”

Football is one of the country’s fastest growing participation sports with more than 165,000 registered players and 17% of those aged 5-17 playing Football in the last 7 days.

“This is a partnership that we are excited to be a part of. The momentum and excitement that surrounds Auckland FC, and not just in Auckland, is phenomenal. With so much excitement and so many people playing football it offers a lot of opportunities for both brands,” says Duke

  • Sports retailer becomes the club’s commercial partner
  • Sponsorship will see the logo feature on A League Teams kit and water bottles and talent development partner.