New Zealand’s exciting new player in the wagering industry, the digital only brand betcha, is throwing its support behind Auckland Football Club (AFC).
The partnership will kick-off an exciting season of football entertainment for fans of a flutter on the footy.
Betcha’s next generation of digital betting emphasises the social and competitive value of sports. Betcha enables syndicates, making it possible to bet with your mates and provides the social vibe that younger punters are looking for.
The partnership between betcha and the Black Knights comes as no surprise. Betcha’s entry into New Zealand in August 2024 came with the intention to focus on a new generation of sports like football, the second biggest betting market for Kiwis after basketball.
Cameron Rodger, Managing Director of Entain Australia and New Zealand, the operators of betcha says, “Football is a favourite among betcha fans, who love to bet it out with their mates in the head to head clashes that football provides. It’s also a favourite for Kiwi punters in general, with football in New Zealand benefiting from Kiwis betting on the beautiful game with betcha”.
Nick Becker, CEO of Auckland Football Club says it will bring an extra dimension of fun on game days, “We’re delighted to have betcha as part of Auckland FC family. Both betcha and Auckland FC are two young, exciting brands keen to change up the status quo and do things differently.
“Younger generations are looking for an integrated entertainment experience. On game days the betcha fan zone will provide numerous fun activities for them to get involved in, adding an exciting and new dimension for fans to enjoy.”
AFC Partnerships are an important source of revenue for AFC to create pathways for boys and girls to get the best coaching and playing opportunities, and to represent their city and their country.
