The busy bees at Auckland FC have announced a new partnership with Wai Mānuka, makers of a premium sparkling mānuka honey beverage.
As the official Non-Alcoholic Beverage Partner of Auckland FC, the brand will be stocked in the fridges and seen in the hands of fans across key match day events and hospitality experiences.
Joe Harawira, CEO & Co-founder of Wai Mānuka, says the partnership brings together two home-grown brands that share a love for community, connection, and celebrating sport.
“For Wai Mānuka, this partnership is about more than exposure,” says Harawira.
“It’s a chance to live our values of whanaungatanga and manaakitanga, and to stand with Auckland FC in representing this beautiful city with pride and authenticity, both on and off the field.”
Auckland FC is Wai Mānuka’s flagship sporting partnership, grounding the brand in Aotearoa as we grow internationally.
The partnership provides visibility and engagement with fans, partners, and key stakeholders in a fun, welcoming setting, while creating opportunities for collaboration, storytelling, and growth both locally and abroad.
Nick Becker, Auckland FC CEO says the ambition of Wai Mānuka, as well the brand values, make it a great partner for the club.
“Wai Mānuka is a Kiwi company with global ambitions, they want to bring a bit of New Zealand to the world,” says Becker.
“We’re a bit like that as well. We’re proud of where we’ve come from, excited about where we’re going and delighted be doing it with great partners like Wai Mānuka.”
