Auckland FC fans can expect some incredible matchday experiences this season, with Heineken® signing on as the club’s Official Beer Partner.
Auckland FC is teaming up with Heineken® to bring fans together and elevate the matchday experience ahead of the upcoming A-League season, with a range of activations planned for supporters at Go Media Stadium and beyond.
Fans can look forward to a dedicated Heineken® Silver bar at the North End of Go Media Stadium, alongside watch parties and pre- and post-match activations across the city. These additions will help create even more opportunities for supporters to come together, celebrate and enjoy the matchday atmosphere throughout the season.
DB Breweries and Star Group Marketing Director Fraser Shrimpton says, “Auckland FC has created something special for football fans in a very short period of time. The club has built an incredibly passionate community around the game, and that’s something we are excited to get behind.”
“Heineken® has a long history of supporting football around the world, and this partnership gives us a fantastic opportunity to create memorable experiences for fans locally. From matchdays at Go Media Stadium to venues across our hospitality network, we’re excited to give fans more ways to celebrate their club.”
Beyond Go Media Stadium, the partnership will also connect with supporters through DB Breweries’ wider hospitality network, including Sports & Rec, with venues in Auckland and Wellington, creating places for fans to gather before, during and after matches.
Auckland FC CEO Nick Becker says the partnership is an exciting opportunity to work alongside a business with a strong connection to New Zealand sport and entertainment.
“Creating memorable moments for our supporters is at the heart of what we do, and we’re excited to partner with Heineken® as we continue to grow the game and create unforgettable experiences for our fans,” says Becker.
“We’re looking forward to working together throughout the season and giving our supporters even more reasons to get behind the team.”
The partnership will see Heineken® and Auckland FC work together throughout the season to deliver new experiences for supporters and enhance what it means to be part of the Black Knights family, both at Go Media Stadium and across the wider Auckland community.
